Jenna L. Goldsmith is a board-certified Nurse Practitioner and entrepreneur whose career is defined by resilience, clinical excellence, and a passion for empowering nurses. With over 15 years of experience in the medical field, Jenna has become a leader in aesthetics, recognized for her artistry and commitment to patient safety.
Named to Buffalo Business First’s "40 Under 40," Jenna is a passionate advocate for the nurse-practitioner-as-entrepreneur. Her practice is built on a foundation of clinical expertise and a personal resilience that drives her to help patients feel their best every day.
Jenna’s story
After shadowing a hospital rotation in Batavia in high school, Jenna knew she wanted a nursing career. She also realized that attending UB was a pivotal step toward achieving her goals.
Jenna earned her BS in Nursing in 2006 and her MS in Maternal and Women’s Health Nursing in 2008, both from UB.
Jenna’s focus on medical aesthetics began by chance. She was working at a gynecologist’s private practice in 2010 when she picked up a paper on the way home from work to explore job opportunities. She noticed an ad seeking a physician’s assistant or a nurse practitioner to manage a medical spa.
After applying for a role she considered a long shot, she secured the position the same day as her interview, marking the start of a decade-plus career of rapid growth and industry leadership.
Jenna’s experience fueled her desire to open her own business, leading to the founding of Jenna L. Goldsmith NP Medical Spa in Williamsville, New York in 2015.
Jenna was recently named to Buffalo Business First’s annual “40 Under 40” list.
THE STORY
THE OFFICE
Designed with calm and clarity in mind, our studio blends modern luxury with comfort — creating a serene environment where every treatment feels personal and restorative.
Jenna’s Values
Patient-Centered Care Your comfort and safety are our highest priorities. We provide a seamless, supportive clinical experience designed to make advanced medical aesthetics feel approachable, relaxing, and entirely stress-free.
EXPERIENCE
Rooted in Science Our team remains at the forefront of the aesthetic industry through continuous training and research. We translate complex medical data into clear, actionable insights so you can make informed decisions about your skin health.
EDUCATION
Precision and Performance Excellence is measured by our outcomes. We utilize medical-grade technology and evidence-based protocols to ensure every procedure is performed with the highest level of precision and clinical integrity.
EXCELLENCE
Jenna’s Approach
“It's quality over quantity all day long in the world of aesthetics.”
Continuing education and enhancing quality care for patients remain at the forefront of Jenna’s primary goals for the practice.